The Yixing zisha purple clay industry is a characteristic industry of Yixing City. As of the end of Jaunary 2025, there are about 120,000 people engaged in Yixing Zisha purple clay industry in Yixing City, 7,894 online businesses, and the sales volume reaches about RMB 3.6 billion.
Zisha practitioners mainly include the following categories of personnel:
Zisha artists: These are Zisha potters with high artistic attainments. They usually have unique personal styles and profound artistic cultivation, and can produce Zisha artworks with collection and appreciation value.
Craftsmen: Responsible for designing and supervising the production process of Zisha products, ensuring the craftsmanship quality and the realization of design creativity.
Assistant craftsmen: Assisting craftsmen to complete daily production and design tasks, they are an important role in the Zisha production team.
Technicians: Undertake technical support and innovation tasks in Zisha production, including material selection, process improvement, etc.
Salesperson: Responsible for the marketing and sales of Zisha products, need to understand market trends and consumer needs, and also have good communication skills and customer service awareness.
Educators: Provide education and training services inside or outside the Zisha industry, including skill inheritance, theoretical learning and practical operations.
Managers: Responsible for the daily management and operation of Zisha enterprises, including human resources management, financial management and marketing, etc.
The above types of personnel together constitute the diversified talent structure of the purple clay industry and promote the dissemination of purple clay culture and the development of the industry.
